A cover letter is a letter that gives you a preview of what you would contribute to said position. When an employer looks for a potential employee, he looks for someone who will benefit his company. A cover letter should be as grammatically correct as possible; include your skills and experience; the font should be plain and easy to understand. Finally your cover letter should be consistent all the way through.
Explain why you are applying for the job. Your cover letter should be interesting to your reader. Show that you are interested in whatever you are applying for. Try to make it as unique as possible so that the employer will remember you.
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